Tuesday 1 July 2014

Formative and Summative Assessment


Formative assessment

Formative assessment involves both you and your teacher in a conversation about your progress and takes place before summative assessment. The main purpose of formative assessment is to provide feedback to enable you to make improvements or attain a higher grade. This feedback is timed appropriately to enable you to achieve your best. Time is given following the feedback for actions to be complete before summative assessment. You are provided with formative feedback during the process of producing evidence and are encouraged to act to improve your performance.

Your teacher’s feedback on formative assessment must be constructive and provide clear guidance and actions for improvement. It is important that you understand that informal verbal feedback is an ongoing process for BTEC programmes and is an important part of the teacher/learner relationship. However, one formal opportunity to provide final formative assessment feedback is given for each assessment at a point when you will have had the opportunity to provide evidence towards all the assessment criteria targeted.

Formative feedback should indicate how you are performing up to that point and give a clear indication of how you can improve. Between the formative feedback and the final submission of evidence for summative assessment, you should work independently. Usually, further formal opportunities for formative feedback should not be necessary. However, if it is clear at the formative assessment stage that you have misinterpreted or have been misdirected by the assignment brief, there may be the need for another formative assessment once issues have been addressed.

Summative assessment
Summative assessment is a final assessment decision on an assignment outcome in relation to the assessment criteria of each unit. It is the definitive (final) assessment and recording of your achievement. Your teacher must identify where the evidence supports their grading decisions against the unit assessment criteria.

Learners are not offered opportunities to revisit assignments at this stage of the assessment process, unless a resubmission is approved by the school’s Lead Internal Verifier. Therefore, at the summative assessment stage it is not appropriate for your teacher to give guidance to you on improving your work to achieve higher grades.

Tuesday 10 September 2013

Drink Advert Analysis - Due Wed 11th Sept

Watch a TV advert for a drink.
Print screen a shot from the advert and analyse:
 - What happens?
 - Who is the target audience? (How do you know? Give examples)
 - How is the product shown? (How is it appealing? Give examples)

Tuesday 3 September 2013

Year 10 Homework - Due Wednesday 4th September


Y10 Homework - Due Wed 4th Sept @ 3:10pm

Target Audience Analysis - Drink Product

Choose THREE drink products aimed at teenagers.
Write a 300 word analysis of how you know these drinks are aimed at a teenage target audience.
You should discuss:
 - Logos - use of colour and font styles
 - Advertising
 - Packaging - labels on cans/bottles
 - Taste/Nutritional benefits

DUE Wed 4th @ 3:10pm. Paper copy to Media Department OR email to km@rws.uk.net

Monday 2 September 2013

Y11 Homework - Due Wed 4th Sept @ 3:10pm

Target Audience Analysis - Drink Product

Choose THREE drink products aimed at teenagers.
Write a 300 word analysis of how you know these drinks are aimed at a teenage target audience.
You should discuss:
 - Logos - use of colour and font styles
 - Advertising
 - Packaging - labels on cans/bottles
 - Taste/Nutritional benefits

DUE Wed 4th @ 3:10pm. Paper copy to Media Department OR email to km@rws.uk.net

Wednesday 24 October 2012

Different Uses For Animation

For each of the areas listed below, give three examples of animation.
  1. Film
  2. TV Programme
  3. Ident
  4. Advertising
  5. Music Videos
  6. Computer Games
  7. Mobile Phone
  8. Websites
For each example, include:

  • the name/title
  • an image
  • the animation technique used 
  • an interesting fact
EXAMPLE

Film: Monsters Inc. Pixar are a good example of a company that uses animation in film. They have created the films Toy Story, Monsters Inc., The Incredibles, Finding Nemo and Wall E, to name a few. These were all created using computer generated imaging, also known as CGI. Pixar have developed their own software for this process, called RenderMan.


The use of animation in films such as these is to allow for creative storylines in imaginary worlds, or to create realistic characters that could not be portrayed any other way. This appeals mostly to children, but adults also appreciate the  technical skill and storylines of these animated films.

Fact: When Monsters Inc was released in 2001, it made $100 million in nine days, faster than any other animated film in history.

Influential Animators







You are to create a presentation that outlines all influential animators and techniques.  You can present this information in whatever form you choose, a speech, essay, PowerPoint presentation, podcast, poster etc.

You must incorporate the following into your presentation and explain with examples why they are/were important and influential.

  • Walt Disney
  • Hanna Barbara
  • Warner Bros
  • Norman McLaren
  • Len Lye
  • Aardman

You must use examples of their work to highlight what they achieved and back up your answer.


Grading Criteria

For Merit
For Distinction
Describe techniques employed in animation with some detail and with reference to appropriate illustrative examples
Evaluate techniques employed in animation with reference to precise and detailed illustrative examples